Workplace Communications Manual


Workplace Communications Manual
by Shirley C. Watkins (BA Hons.)

Format: MS Word and Adobe Acrobat
Electronic Product - download .exe file

This comprehensive electronic manual contains detailed policies, procedures, guidelines and templates in order to assist you in implementing an effective internal communication strategy for your organisation.

The first 18 chapters will take you through a step by step guide on how to implement an internal communication strategy for your organisation.

This manual explains the purpose of a communication strategy, how to plan the strategy, how to analyse the organisation’s communication requirements and how to build the communication message. The manual also shows you how you should go about identifying your stakeholders, who the correct communicators are and which communication channels to use.

Detailed templates will assist you to draw up a communication plan, as well as how to measure and evaluate the success of your communication. The manual also touches on benchmarking exercises, recommended communication skills training and how to go about improving workplace communication.

Very importantly, the manual will also give you guidelines on conflict resolution and negotiation, as well as copies of all legislation governing electronic communication in South Africa.

Chapter 19 focuses specifically on all the communication policies and procedures that you will commonly require in an organisation such as email and intranet policies, how to write user-friendly documents and reports, how to manage the staff newsletter and how to run effective meetings and video conferences. This manual also looks at how you can go about setting up staff feedback mechanisms, how to manage notice boards in the workplace and how to give an effective presentation. Although this manual focuses on internal workplace communication, it also includes two important policies that will need to be communicated internally within any organisation; namely an external media policy and a crisis communications policy.

Chapter 21 contains a list of all the annexures namely the templates, guidelines, policies and legislation relating to the various sections in this manual. hopes that you enjoy using this manual which has been designed to be simple and easy to use. Since you have purchased this manual for your organisation, place feel free to adapted and customised the templates for use within your organisation.


1. The purpose of a communication strategy.
2. The role and requirements of the communication specialist in the workplace.
3. Planning the Communication Strategy.
4. The advantage of Strategic Internal Communication.
5. Creating a common organisational culture.
6. Analysing the organisation’s communication requirements and conducting a communication audit
7. Building the communication message.
• The various stages of commitment.
• The basic principles of communication.
• How to build a message.
• Communication styles.
• Checklist for designing a change message.
• Common communication myths.
8. Identifying and prioritising your stakeholders.
9. Identify the correct communicators.
10. Making use of communication champions.
• The purpose of the communication champion.
• Implementing the communication champion model.
11. Communicating via the correct channel or medium.
12. How to draw up the communication plan.
Some critical success factors.
13. Benchmarking your communications.
• Types of benchmarking.
• Step by step benchmarking.
14. Measure and evaluate your communications.
• Contribution to the bottom-line.
• Internal measurements.
• External measurements.
• Quick and easy measurements.
15. Recommended communication skills training.
16. Conflict resolution and negotiation.
• Phases in conflict development.
• Conflict handling styles.
• Phases in conflict management.
17. Legislation governing electronic communication in RSA:
• Electronic Communications Acts
• No 25 of 2002: Electronic Communications and Transactions Act
• No 70 of 2002: Regulation of Interception of Communication and Provision of Communication Related Information Act
• Protected Disclosure Act
• The Promotion of Access to Information Act 2 of 2000.
18. Mandatory communication regarding legislation.
19. Employment Equity communication guidelines.
20. Communication policies:
• E-mail policy
• Intranets
• Writing user friendly documents
• Paper based communication
• Reports
• Staff newsletter policy
• Meetings
• Video conferences
• Staff feedback mechanisms
• Notice boards
• How to give an effective presentation
• External media policy
• Crisis communication policy
21. Annexures Templates and guidelines:
• Communications Needs Analysis.
• Communication Champion Key Performance Indicators
• Communication Plan Template
• Communication Monitoring and Control
• Electronic Communications and E-mail Policy
• Electronic Communications Act of 2002
• Regulation of Interception of communication and provision of Communication related information - No 70 of 2002
• Protected Disclosure Act
• Promotion of Access to Information Act, No.2
• How to prepare for a communication audit
• Employment Equity Communication Guide
• Stakeholder Analysis Template
• Stakeholder Communication Toolkit
• Communication Audit Template
• Useful Words and Phrases
• The SAHRC Guide to Drawing up the Section 51 Manual in terms of the Promotion of Access to Information Act
• Employee Climate Studies – a guide to doing climate studies in the workplace
• Departmental Climate Study – an example of a climate study
• Employee Survey Design Guideline

    Your Price R 1 500.00